![]() ![]() New Thread app downloads passed the 150-million mark in less than two weeks, which is still far beyond its initial record-breaking pace. So what now? How do the powers-that-be keep Threads from going the way of Google+ or even BeReal? How many users are on Threads? ![]() The app was only five days old at that point. When I posted about needing to go to sleep versus getting sucked into more hours on Threads, my Gen Z friend Maya replied, “This was me the first days. We’re all in on the latest, greatest, shiny new tech thing-in this case, the so-called “Twitter-killer −but we also have notoriously short attention spans. The time people spend on the app is tanking too, down to less than a third of what it was during the first week, from 21 minutes on July 7th to just over six minutes on July 14th. Just two weeks in, the new car smell’s already wearing off Meta’s latest Threads app.Īccording to data analytics company Similarweb, the total number of people scrolling, tapping, and posting on Threads on a daily basis (primarily via Androids in these particular metrics), dropped from 49 million during week one to 23.6 million near the start of week two. ![]()
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